He began writing for the magazine in 1972, became executive editor in 1973, managing editor in 1976, and finally editor-in-chief from 1978 through 1981. As far as I know, he never contributed anything to NatLamp after 1981.
I was a fan of his work, especially earlier on, in the “golden age” of National Lampoon. This included his work on the fantastic 1964 High School Yearbook Parody and Sunday Newspaper Parody special issues. He seemed to specialize in topics that appealed to me as a male baby boomer, like cars, model kits, and anything to do with boyhood or adolescence (he was issue editor for the infamous and highest-circulation-ever October 1974 “Pubescence” issue featuring the classic Boy’s Life parody and sex-ed comics.). He often collaborated with Doug Kenney in the mid-seventies (including on the yearbook parody) and artist Alan Rose (First Model Car in the Pubescence issue and Battling Buses of World War II in The National Lampoon Encyclopedia).
O’Rourke was a bit of an outsider at the Lampoon, a mid-westerner in the midst of former Harvard Lampooners. But as some of the founders and early major contributors (Henry Beard, Doug Kenney, and Michael O’Donoghue in particular) left in the mid-seventies, O’Rourke took the reins alongside editors such as Gerald Sussman, Tony Hendra, and Sean Kelly, none of whom were Harvard Lampoon alums. Hendra, in his book Going Too Far, doesn’t seem to have liked O’Rourke much, characterizing him as a bit of a hack who often sided with NL publisher Matty Simmons. But I think this is partly because Hendra was a fairly left/liberal Brit who saw O’Rourke as a right-wing reactionary.
In fact, O’Rourke was a libertarian who criticized the right almost as much as he criticized the left.
To be honest, even though I have considered myself a libertarian since the eighties, I never paid much attention to O’Rourke’s post-Lampoon writing career, which, ironically, is what most people now know him for. This is probably because my embrace of libertarianism came after he was at the magazine, and much of his writing and the direction he was taking the magazine in the late seventies didn’t appeal to me at the time. His passing has reminded me of this gaping hole in my libertarian readings. I have some catching up to do.
R.I.P., Peej. If I were still a drinker, I’d raise a glass of fine Irish whiskey in your honor.
You may have noticed that, while I do provide listings (some of them detailed) for many issues of National Lampoon, they only cover the first five years of the magazine—1970–1975, or what I call the Golden Age. Obviously, the magazine continued to be published for another twenty plus years. So, my listings aren’t much help if you’re looking for something you remember from after the January 1975 issue.
Miguel Angel Ferreiro has come to the rescue with a comprehensive online listing of every issue of NatLamp that was published, from April 1970 (Sexy Issue) to November 1998 (Failure Issue). It’s maybe not as nicely formatted as mine, but it’s way more complete and will be a great help for those looking for an article they remember or who wish to wade through a time capsule of their misspent youth.
Miguel has split the listings into sections covering spans of several years. Click on these links for each section:
Anne Beatts, regular contributing editor in the early years of National Lampoon, has died at the age of 74. She was also one of writers of Saturday Night Live in its first few seasons and created the tv series Square Pegs in 1982. (NY Times obit here.)
She was born in upstate New York, but moved to Canada with her mother and attended McGill University. While working as an advertising copywriter in Montreal, she met writers Sean Kelly and Michel Choquette and became romantically involved with Choquette. The three of them began writing for National Lampoon in 1970 and 1971, Beatts sharing bylines with Choquette at first. Later, she and Micheal O’Donoghue paired up and the two of them left the magazine and went to Saturday Night Live.
One of her best known pieces in National Lampoon was the infamous Volkswagen ad parody (based on an idea by Phil Socci) in The Encyclopedia of Humor (1973). It showed a VW floating in water (real VW ads around this time actually used this gimmick) with the headline: “If Ted Kennedy had driven a Volkswagen, he’d be President today”. (Volkswagen sued because they used the VW logo.)
Interview with Anne Beatts on Maximum Fun from 2007: Part 1, Part 2
Hendra’s 1987 book Going Too Far, featuring a caricature by Rick Meyerowitz
Tony Hendra passed away at the age of 79 on March 4, 2021. You can read the full obituary at The New York Times.
Hendra was a contributing editor from 1970-71, managing editor in 1972, an editor from 1973-76, and senior editor in 1977, after which he parted ways with the magazine.
In his early years at the magazine, he was responsible for gems like The Wide World of Meat (with photo collages by Ron Barrett), Dragula (illustrated by Neal Adams), and The Joys of Wife Tasting. He became a collaborator with Michael O’Donoghue, including the first National Lampoon record, Radio Dinner, until their falling out in 1973. He was also producer of Lemmings.
After leaving the magazine, he continued to be active in humor and comedy. In 1979, with Christopher Cerf and Peter Ebling, he wrote the book The ’80s: A Look Back, which presented a fictitious history of the eighties from the year 1990, and, a decade later, The ’90s: A Look Back. In 1983, he and Sean Kelly wrote Not The Bible, a parody of, you know, The Bible, and some other parodies, including Not The New York Times and Off the Wall Street Journal.
He wrote some other books that weren’t parodies or humor books, including the bestselling Father Joe in 2004. The only one I’ve actually read is Going Too Far (1987), which in many ways inspired me to make this website in the late nineties. Going Too Far was a history of what he termed “boomer humor” since it was dominated by baby boomers. This included things like anti-establishment comedians such as Lenny Bruce and Mort Saul, Second City, the Smothers Brothers, Woody Allen, National Lampoon, Saturday Night Live, and Animal House. In particular, this was the first in-depth history of National Lampoon that I’d ever read. I was already kind of a NatLamp nerd, but this book put it into high gear. This site probably wouldn’t exist otherwise.
Aside from writing, Hendra will also be remembered for his portrayal of the band manager Ian Faith in This Is Spinal Tap (1984). He was also the producer (with Matty Simmons) of the National Lampoon HBO special Disco Beaver From Outer Space in 1978 (but airing in 1979).
I came close to meeting Hendra a few times. Back when I worked as a graphic designer at Minnesota Public Radio and he was promoting Not The Bible in 1983, I saw him waiting in the lobby with Sean Kelly. I didn’t have the nerve to approach them. Another time was at the New York Public Library event to promote Rick Meyerowitz’s book Drunk Stoned Brilliant Dead in 2010. Hendra was there with dozens of other former Lampoon alums, many of whom I did talk to, but I somehow never managed to talk to him.
Jerry Taylor, who was National Lampoon‘s associate publisher from 1971-72 and publisher from 1973-75 (the Golden Age) has died at the age of 85. He was also executive producer on most of the National Lampoon record albums, such as Radio Dinner and Lemmings. Aside from Lampoon stuff, he was creator, publisher and executive editor of the Harvard Lampoon parodies of People and Newsweek as well as parodies of Playboy, Cosmopolitan, and Rolling Stone, and was involved on a similar level with many other magazine-related things throughout his career.
Like many of the business staff at National Lampoon, he was sometimes used as a model in photo shoots. The most prominent example was the Kelly Girls parody from the November 1975 (“Work”) issue, where he was featured as an executive demonstrating the “Henry VIII desk” on the opening page.
I tried answering the question you emailed me recently, but your email address is no good, so my reply could not be delivered. If you want the answer, try again from a valid email address.
Former publisher of the National Lampoon Matty Simmons has died at the age of 93. Besides helping to found the magazine with editors Henry Beard, Doug Kenney, and Rob Hoffman, Simmons was responsible for taking National Lampoon to Hollywood with the hit comedy Animal House and the Vacation movie series.
I can’t believe I forgot about this, but someone in one of the comment threads reminded me. Fifty years ago this month, the first issue of National Lampoon hit the stands. (Read the inside story of that first cover here.)
So far, I haven’t seen any notice of this in the media. But it’s not surprising since, as a brand, National Lampoon is practically dead, and the magazine has not been published since the embarrassing November 1998 (Failure) issue over twenty years ago.
National Lampoon actually did celebrate their 50th anniversary once before with issue number 50 in May 1974, with the cover printed in metallic gold ink. Too bad the magazine isn’t around to celebrate fifty years.
Anyway, happy 50th, National Lampoon, wherever you are!
Reader Cullum Rogers, who runs the amazing Magazine Parody website, recently did a detailed post about a NatLamp subscription promo from the late seventies that was probably not widely seen. It’s a parody of the typical Publisher’s Clearing House sweepstakes offer that was so ubiquitous back then. As a NatLamp subscriber at the time, I probably never saw this (that I can recall anyway), so I found the post pretty interesting—and informative beyond the promo itself.
National Lampoon’s subscription promos were usually funny (or meant to be). One renewal promo I remember from around 1974 took the form of a series of ransom letters, one of which I happen to still have:
Mark's Very Large Plug. You might think, as you wade through this site, that I have no life. Not true. I spend about two days a year working on Mark's Very Large National Lampoon Site. The rest of the time I make fonts. You can see my real website here. I also have an “art” website where I post caricatures and other stuff. For Lampoon-related stuff and site updates, follow me on X (Twitter). Also, check out my YouTube channel, where I post videos related to National Lampoon.
