Your Unauthorized Guide to the Golden Age of National Lampoon Magazine
(1970-1975)

If You Don’t Read This Item, I’ll Kill This Blog

October 19, 2005

January 1973 (Death) issue cover.The Society of Magazine Editors has selected the top magazine covers of the last 40 years and the cover of the January 1973 (Death) issue (“If You Don’t Buy This Magazine, We’ll Kill This Dog”) made the top ten. For such a memorable and oft parodied cover, this does not surprise me. Michael C. Gross, who art directed the cover, commented, “No shit!…wow.” Congrats to Mike, Ed Bluestone (whose idea it was), and photographer Ronald G. Harris. To those who did not buy the issue, how can you sleep knowing that an innocent dog’s life could have been saved but for your selfish indifference?

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