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Gross majored in fine art at Pratt Institute
in the '60s, left school to do art direction at magazines such as
Cosmopolitan and Eye, and was responsible for some
award-winning design work for the 1968 Mexico City Olympics. He
joined the staff of National Lampoon as art director in the
fall of 1970.
Gross brought a professional, Madison Avenue
style to the magazine, replacing the wacky comic book look of Cloud
Studios, the group of "underground" artists who had been
hired when the magazine started. Instead of trying to make it look
"funny," his approach was to present the material in a
straight-forward, almost dead-pan manner, and, in the case of parody,
to mimic the target down to the smallest detail, sometimes using
special paper stocks or inserts. The effect was sophisticated, funnier,
and much more subversive.
His first full issue was the November 1970
"Nostalgia" issue and from the Norman Rockwell parody
on the cover to the "1956 Ezra Taft Benson High School Yearbook"
parody (which was expanded upon later with the 1964 High School
Yearbook Parody), the tone of the magazine was set for years
to come. The editors soon discovered that Gross could faithfully
imitate graphically anything they threw at him. Under his capable
direction, sales of the magazine started to pick up for the first
time.
He is also credited with creation of the popular
"Funny Pages" section of the magazine.
David Kaestle was brought in as a partner
in 1972 to art direct special projects (including the Encyclopedia
of Humor and the 1964 High School Yearbook Parody) and
soon, with the growth of the magazine, the two were art directing
alternate issues to manage the workload. They were able to get many
well-known and talented artists to work for the magazine and garnered
many design and art direction awards during this period.
In 1974, the graphic design magazine Print
featured a cover story on National Lampoon. Accompanying
the article was a parody of Print magazine itself, created
by the editors and art staff of National Lampoon.
Gross and Kaestle left the magazine at the
end of 1974 and formed Pellegrini, Kaestle, & Gross, Inc., which
contributed to the magazine on special projects through the late
'70s.
In 1981, Gross was art director and associate
producer on Heavy Metal, the animated movie based on the
National Lampoon sister publication of the same name. His
Hollywood career took off from there and he went on to become producer
or executive producer on Ghostbusters (for which he designed
the "no ghosts" logo), Ghostbusters II, Twins, Beethoven,
Legal Eagles, Kindergarten Cop, and Dave. He was also
the producer for Real Ghostbusters and Beethoven for
television.
He left the movie business in 1995 and moved
to Italy to paint, survived a bout with cancer, and now lives in
Oceanside, California, where he is a curator for the Oceanside Museum
of Art. He still does some development work for television and some
design and consulting through David Kaestle Inc. in New York. In 2004, he started the Mikey and Mandy's Porn Emporium website.
Links:
Michael Gross's Online Portfolio
The Oceanside Museum of Art
Michael's Nude Photography Blog (adults only)
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Other works by Michael Gross:
Books
The Book of Alien
By Paul Scanlon and Michael Gross, 1979
The 80s: A Look Back
Edited by Tony Hendra, Christopher Cerf, and Peter Ebling; Art
Directed by Michael Gross, 1979
Movies
Heavy Metal
Production designer and associate producer, 1981
Ghostbusters
Associate producer, 1984
Legal Eagles
Executive producer, 1986
Twins
Executive producer, 1988
Ghostbusters II
Executive producer, 1989
Kindergarten Cop
Executive producer, 1990
Stop! Or My mom Will Shoot
Producer, 1992
Beethoven
Producer, 1992
Dave
Executive producer and second unit director, 1993
Beethoven's 2nd
Producer, 1993
Television Series
The Real Ghostbusters
Producer, 1986
Beethoven
Executive producer, 1994
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